Olay Delivers More Hyaluronic Acid in New Hyaluronic + Peptide 24 Collection

Olay, the powerhouse P&G skincare franchise, is always rolling out new formulations to cater to skin concerns and issues that consumers want addressed. The latest launch from the brand is Olay Regenerist Hyaluronic + Peptide 24, which P&G says is proven to provide 24 hours of hydration and instantly radiant skin.

Hydration is the No. 1 skin care priority among consumers, yet 25% of women say they cannot find a product that provides long-lasting hydration in a lightweight gel, according to Olay research.

The line of lightweight gel and serum formulations contain the highest levels of hyaluronic acid compared to Olay Regenerist’s full roster of products. HA is combined with vitamin B3 (niacinamide) and peptides in the range, which includes gel moisturizer, eye gel, hydrating serum, hydrating moisturizer with sunscreen and a facial cleanser.

After two weeks of using the line’s gel moisturizer, 92% of women reported long-lasting hydration, addressing a key skin concern that spans generations and skin types and tone, noted the brand.

The range is said to trap moisture 2x longer than the $400 cream, according to Olay.