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Inspired by the worlds of the witches of Oz, Elphaba and Glinda, the hydrating collection features serum-infused body washes and clinical strength deodorants.
September 29, 2025
By: Lianna Albrizio
Associate Editor
Olay Body and Secret are transforming body care routines from mundane to magical with the release of its limited-edition “Wicked: For Good” collection designed after the highly anticipated sequel to Universal Pictures’ “Wicked.”
Inspired by the worlds of the witches of Oz, Elphaba and Glinda, the hydrating collection features serum-infused body washes and clinical strength deodorants formulated with leading skincare technology and enchanting scents.
The collection is available in two scents. “Couldn’t Be Lovelier” is inspired by Glinda and features a blend of raspberry and effervescent bubbles. Wickedly Wonderful channels the “untamed magic” of Elphaba, with notes of cashmere woods and lime.
“Our goal was to create a collection that celebrates the magic within all of us,” said Kate DiCarlo, senior director, communications, personal care portfolio, Procter & Gamble. “The Wicked: For Good body washes and antiperspirants don’t just defy expectations–they empower you to be your truest, most confident self, whether you’re feeling Wickedly Wonderful or you Couldn’t be Lovelier.”
The Olay x Wicked: For Good Serum Body Wash Collection is infused with a hydrating serum complex of niacinamide, pro-glycerin, lipids and hyaluronic acid. The body wash nourishes and hydrates for visibly supple, dewy skin. Its unique lamellar technology helps lock in moisture.
The Secret x Wicked: For Good Clinical Antiperspirant Collection delivers clinical-level protection for up to 72 hours and provides three times protection from stress, heat and activity sweat. It is infused with pro-hyaluronic acid to promote a healthier skin barrier and goes on clear helping you to feel fresher under pressure.
The collection is available at major retailers nationwide in-store and online, ahead of “Wicked” For Good” due out in theaters on Nov. 21.
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