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The ‘I Heart Me’ pout preserve peptide lip treatment is enriched with lip-specific peptides, Scandinavian cloudberry seed oil, kokum butter and wild mango butter.
October 25, 2024
By: Lianna Albrizio
Associate Editor
The lip game is king for Olehenriksen.
So, the brand teamed with its Scandi brand advisor and fashion designer Anine Bing to develop a pout preserve peptide lip treatment. But it’s not aimed to pucker up for anyone else but the wearer.
The limited-edition “I Heart Me” treatment is founded on self-love and love for the skin. Featuring its first glimmer formula shade, the I Heart Me partnership kicks off with a new shade of the viral pout preserve peptide lip treatment in a mauve-pink tint, strawberry sorbet flavor and features a glimmering finish.
It is enriched with lip-specific peptides and botanical oils such as Scandinavian cloudberry seed oil, kokum butter and wild mango butter. The award-winning lip treatment instantly plumps lips with long-lasting hydration, helps reduce the appearance of fine lines and leaves lips soft and bouncy, delivering clinically fuller-looking lips in one week, according to the brand.
Per Rachel Berg, global marketing vice president at Olehenriksen, the campaign celebrates the “micro moments of joy” and glimmers of hope all around.
“I’m inspired by Ole’s philosophy of self-love and how it connects to beauty, which is why this glimmering shade was named in honor of self-love,” said Bing. “It’s timeless and effortless. This collaboration is a true reflection of my self-love journey and I hope it encourages others to shine their own light.”
The limited-edition Pout Preserve Peptide Lip Treatment in I Heart Me, $22, is available exclusively in North America on sephora.com and olehenriksen.com and in stores at Sephora beginning on Nov. 28, 2024.
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