Olivia Culpo Stars in SkinPen’s New D2C Campaign

SkinPen, an FDA-cleared microneedling device, has unveiled its first direct-to-consumer campaign, showcasing the transformative journey of microneedling with “visible, impactful” results.

Feel Seen brings compelling storytelling to life, highlighting the impact of SkinPen by improving skin concerns and the confidence those results inspire. Amplifying the campaign is an exclusive partnership with real patient, model, actress and entrepreneur Olivia Culpo, who incorporates SkinPen into her beauty routine to help prepare her skin for life’s biggest moments.

“I’ve always believed that confidence is the foundation of beauty,” said Culpo. “SkinPen has been a staple in my skincare routine for years. Microneedling is something I did regularly leading up to my wedding because I loved the results. I’m honored to be part of this campaign that embraces overall skin health and authenticity.”

Lifestyle-Focused Brand Film Series

The Feel Seen campaign debuts an extended lifestyle-focused brand film series. The series highlights women in everyday moments, showing how SkinPen helps allow them to embrace their true selves—allowing them to feel seen. Complementing the brand film is the behind-the-seens series, which is introduced by Culpo and shares real patient stories. These high-impact commercial spots explore the benefits of SkinPen.

“To find the direction for the first DTC campaign, we turned to our customers and patients who have been our biggest inspiration,” said Sean Madanipour, vice president of aesthetics marketing. “Feel Seen embodies the raw emotions patients feel throughout their treatment journey. From the fear of being invisible caused by their skin insecurity, to taking charge of their skin ‘imperfections.’ Feel Seen is more than promoting a product, we’re building a movement beyond microneedling. This is a call to action to embark on a journey of skin discovery.”