OPI x Hello Kitty Collection Celebrates 50th Anniversary

In honor of 50 years of Hello Kitty, OPI has created a new celebratory collection with a palette inspired by the global icon to celebrate the character’s milestone anniversary.

The new collection contains six new limited-edition shades, including bold crèmes and shimmers, and four limited-edition xPRESS/ON styles.

From bright, opaque crèmes, to semi-sheer shimmers and celebratory glitters, the shades are reminiscent of Hello Kitty and evoke the joy and playful nature of the two brands, per marketers. The xPRESS/ON looks include pink shimmer ombré, signature Hello Kitty red, iridescent silver-pink and light pink iridescent glitter, offering a supercute way to celebrate Hello Kitty’s anniversary.

The first OPI x Hello Kitty collection debuted in 2016, and the iconic shade, Let’s Be Friends! was born. This collection unveils Let’s Be Friends Forever, a fresh new take on the bestselling hue.

“OPI first collaborated with Hello Kitty in 2016 and then again in 2019. This year, we’re celebrating 50 years of Hello Kitty together,” states OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “She’s a beloved global icon that spans across generations, much like OPI. With this collection we celebrate the past 50 years of Hello Kitty and look forward to many more years of spreading friendship, kindness, and inclusivity. Hello Kitty is a friend to all, and we are friends forever: OPI and Hello Kitty!”

With the new OPI x Hello Kitty collection, the brand is also giving pros and salon-goers a sneak peek at its new and improved GelColor with exclusive OPI Intelli-Gel Technology.

Said OPI Global Director of Color Equity Jill Bartoshevich, “Now, you can have iconic OPI x Hello Kitty color in our best formula ever—with higher viscosity for even, smooth coverage, three weeks of professional wear, and supercharged gloss.”

Six limited-edition shades will be color-matched and available in Nail Lacquer and new GelColor with OPI exclusive Intelli-Gel Technology including:

Let’s Be Friends Forever in a sheer silver shimmer;
Hello Kitty, Hello Pretty, a semi-sheer red shimmer;
Big Celebration, a sheer peachy shimmer;
Follow Your Heart, a deep pink crème;
Supercute Color, a semi-sheer lavender shimmer; and
Hello Kindness, a pear green shimmer.
Four limited-edition OPI xPRESS/ON styles will include:

Cute as Ever, a shimmery pink ombre press-on set;
Bow-tiful, a signature red featuring her iconic bows;
Shine Bright, 3D silvery pink iridescent; and
Super Sweet, a glittery light pink set.

Hello Kitty Nail Lacquers will retail for $11.99 US ($14.50 CAN) each at Professional Salons, OPI.com, ULTA, ulta.com and Amazon.com.

OPI xPRESS/ON styles will retail for $15.99 US ($21.99 CAN) at OPI.com, ULTA, ulta.com, Amazon.com, Sally Beauty and sallybeauty.com. The Shine Bright and Super Sweet sets are exclusively available at ULTA. Color is an in-salon professional service only.