Pamela Anderson Leads Smashbox’s Photo Finish Primer Campaign

Pamela Anderson, who has been recently renowned for going au naturel when it comes to her minimalist makeup approach, is the new face of Smashbox Cosmetics’ Original Photo Finish Smooth and Blur Primer. 

 

The lightweight primer, enriched with vitamins A and E, provides instant smoothing and blurring of fine lines and pores while helping makeup stay fresh for longer. Suitable for both minimal and maximal makeup looks, it effortlessly enhances the application of any makeup. 

The campaign, “Isn't It Iconic,” celebrates a “time-tested” beauty legend paralleling a hardworking product that’s stood the test of time, per marketers. 

 

“Reuniting with Davis Factor for Smashbox's latest campaign was fun, nostalgic, and playful,” said Anderson of the campaign photographer. “The campaign is a little wink to the past – the ‘90s flash that I lived and loved. I’m honored to collaborate with Smashbox to help promote their classic vegan and cruelty-free primer. “I have always admired originals, and this OG connection underscores a project rooted in shared stories, mutual respect, and authenticity.”

 

Smashbox’s Original Photo Finish Primer was reportedly the first primer to enter the market, marking a monumental shift in the beauty industry. 

 

Beyond its functional prowess in makeup application, the Original Photo Finish Primer serves as a “living tribute to an era defined by groundbreaking figures, just like Pam,” said Factor.

 

Photo Finish Smooth and Blur Primer is available for $42 on ulta.com and in-store at Ulta and smashbox.com.

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