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The Baywatch alum joins the brand for her first haircare campaign and the brand’s largest partnership.
June 4, 2025
By: Lianna Albrizio
Associate Editor
Biolage Professional Hair Spa is ushering in a bold new era of luxurious hair wellness with a new partnership with Pamela Anderson.
The Baywatch alum joins the brand for her first haircare campaign and the brand’s largest partnership in over three decades.
The partnership arrives on the heels of Biolage’s extensive brand relaunch, which redefined its commitment to sustainability, innovation and elevated self-care, with the same results via vegan, cruelty-free formulas in new eco-friendly packaging.
As an advocate for animal rights and clean living, the brand says Anderson embodies its new wellness-first, restorative approach to haircare.
“We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter,” said Michael Sanchez, VP global marketing, Biolage. “Pamela is a global icon whose confident, realistic take on beauty has always inspired us. Grounded in who she is, she perfectly represents Biolage’s mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers.”
Anderson brings her signature elegance and authenticity to her first campaign, launching on June 2, for the best-selling Hydra Source collection and the new Full Rescue line – what the brand calls a “revolutionary” approach to hair fall with intentionally crafted micro-dosed concentrates for optimal hair restoration. Anderson’s involvement is set to span multiple campaigns targeting both consumers and salon professionals alike.
“At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” said Anderson. “Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with – plus, I love the products! It truly is a dream collaboration for me.”
Watch the campaign here:
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