Pantene Taps ‘New Girl’ As Latest ‘It Girl’

Feminine, fun-loving Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, is joining Pantene’s growing list of A-list celebrity ambassadors. The Golden Globe and Grammy nominated performer and star of the television show “The New Girl” will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August 2012. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.

“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” said Deschanel. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”