Peel-Off Lip Stains, Eyelid Tape and Anti-Humidity Spray See Uptick in Google Searches: Spate

As consumers inch closer to summer, women are scouring the internet for eyelid tape to give their peepers a larger appearance, anti-humidity spray to keep their hair shiny and smooth in the sweltering heat and peel-off lip stains to achieve the perfect pout without having to reapply their lipstick every two hours. 

 

Peel-Off Lip Stain

 

According to Spate, peel-off lip stains are the innovative and long-wear solutions for lip color that consumers are searching for. This low volume, quickly-growing trend is one to keep an eye on. There are 3,400 average monthly searches in the US for peel-off lip stain, which has grown 120.8% since last year, with Sephora the main market leader. Though Sephora doesn’t retail the product, consumers search for it presents an opportunity for this and competing retailers.

 

The desire for long lasting (+75.1% year-over-year) lip makeup continues to gain traction as consumers are ready to ditch the face masks, helping to fuel the growth of the lip stain category (+65.5% YoY). The peel-off lip stain is a fun new format that injects excitement back into the lip category. It is a much more engaging process of application, and consumers get instant gratification upon peel-off. 

 

Searches related to peel-off lip stain include Sephora, Amazon, Walmart, Target, Walgreens, homemade, and DIY. The search for retailers indicates that consumers are prioritizing the product format over the brand, so there is an opportunity for a brand to own this space. The trend promises long-lasting results up to 10 hours and semi-permanent services such as lip blushing are growing (+42.3% YoY). Eyebrows, eyeliners, and even cheeks can perhaps be next in line to benefit from the peel off stain effect.

 

Eyelid Tape

 

Consumers are searching for non-invasive ways to alter the appearance of their eyes and eyelid tape is the accessible product doing just that. On average, there are 21,900 monthly searches in the US for eyelid tape, which has grown +49.8% since last year. The Face Shop is the sole market leader. 

 

Consumers are looking for eyelid tape to help lift the face and make the eyes appear bigger and more youthful. They are also used by consumers with monolid or hooded eyes to create the appearance of a double eyelid. Related searches for eyelid tape are: hooded eyes, droopy [eyelids], anti-aging and sagging. 

 

Eyebrow lift is also up +9.3% YoY, indicating that consumers are searching for the lifted effect. 

 

Anti-Humidity Spray 

 

Searches for anti-humidity spray reveal consumers' desires to tackle frizz without the lengthy process of salon options like keratin treatments.

 

There are 2,400 average monthly searches for anti-humidity spray, which has grown +58.9% since last year. There are four market leaders: Oribe, Living Proof, Amika and Alterna.

 

With summer fast-approaching, anti-frizz as a trend is up +27.1% with searches such as “anti-frizz spray” and “anti-frizz serum” indicating the consumer desire for frizz solutions. Related searches include Walmart, drugstore and Target, indicating that an affordable price point is crucial for this trend. Consumers are also searching for “heat protectant” alongside this trend, indicating that they are seeking a multi-functional product as well. No trend would be complete without a more permanent solution. Enter the keratin treatment: the salon service that delivers smooth, sleek hair sans frizz, which is up +18.1% YoY. 

 

Opportunity presents itself for a semi-permanent product offering longer-lasting results that can be used at home without the need for an expensive salon treatment. Innovative water-resistant fabrics can be incorporated into hair accessories to fight frizz. Brands should also consider the needs of different hair types and textures that react to frizz differently and may require custom options.