Elemis Adds AI Skincare Diagnostics Experience

Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech provider, has forged a partnership with Elemis on the launch of the global British skincare brand’s innovative skin diagnostic experience. 

 

Powered by Perfect Corp.’s AI Skin Diagnostic technology, the Elemis AI Skin Experience will provide customers with a detailed skin assessment and match shoppers with the best skincare product regimen for their unique needs.

The AI skin tool will be a mobile-only experience launching on elemis.com in the UK and US, with plans to expand globally in the coming months. Customers complete a questionnaire to provide information on their top skin concerns and goals, as well as formula preferences for products. Next, the customer receives a thorough skin scan powered by Perfect Corp.’s advanced AI tech. The technology provides the consumer with an overall skin score and identifies the users’ top skin concerns. 

 

Based on the results of the skin analysis, the customer is then matched with a targeted skincare product regimen to address core concerns. The Eleims customer can also access further product education and recommendations for concerns such as wrinkles, firmness, redness, dark spots, oil, pores and texture.

 

“It was important for Elemis to enable a truly personalized experience for our consumers,” said Stevie Journey, senior director of omnichannel digital experience at Elemis. “We offer the perfect must-have regimen based on the skin analysis, but if a consumer has a particular concern, such as pores or redness, they can tap their concern to get a truly targeted regimen. The consumer is in control of the skincare regimen recommended to them.” 

 

Consumers can email their skincare regimen recommendation to themselves for reference when they shop for Elemis in store or for a later purchase on elemis.com.

“For today’s beauty and skincare consumers, custom recommendations and product education are top priorities,” said Alice Chang, Perfect Corp. CEO and Founder, “AI technology is an essential tool to provide customers with personalized skincare consultations at scale. We are thrilled to partner with Elemis on the launch of their AI skin experience and know that this integration will help to greatly enhance the retail journey for Elemis customers.”