Persil ProClean Teams Up with The Bachelorette Alum Ali Fedotowsky-Manno

Persil ProClean, a Henkel brand, has partnered with TV-personality and The Bachelorette alum Ali Fedotowsky-Manno to create a one-of-a-kind sweatsuit that will elevate the laundry day experience while addressing common laundry challenges. Why? A recent study conducted by the brand revealed that a majority of Americans wear leisurely attire, like sweats and pajamas, while doing their wash.

According to Persil, consumers report losing an item of clothing (34%) and washing something of value like a cell phone (28%) as the top culprits, followed by shrinking clothes in the dryer (20%) and having a dark color bleed on their clothes (16%). To combat these challenges, Manno channeled her personal laundry experiences to create the perfect laundry day outfit.

“My husband and I tag team household chores, and when it comes to laundry, Persil ProClean really helps us tackle tough stains,” said Manno. “I love that this laundry suit has hidden features to make laundry day easier because I cannot even tell you how many times I’ve washed a certain fabric incorrectly or not had anything to wear when the hamper is full. Persil ProClean takes out the guesswork, and the new laundry sweatsuit levels up my laundry day cozies.”

The sweatsuit has unique features aimed to make laundry day the most exciting mission in the world—think extra large jacket pockets to hold a cellphone or any other valuables frequently found in dirty laundry so they don’t end up in the machine; a bowtie that doubles as a pocket square and hair tie, keeping long locks out of the way to focus on the mission at hand; and even secret laundry symbol decoder inside the suit coat to quickly decipher care labels and help avoid any laundry disasters, such as clothes shrinking or dark fabrics bleeding.

The use of celebrity influencers continues to expand expand across personal care and home care, including in the laundry space, a category that is increasingly more competitive with large brands and indies vying for attention.

“Our purpose at Persil is to create products that make laundry easier, so you can focus on what matters,” said Matt Bernick, senior brand manager of Persil. “We accomplish that with our premium line of laundry detergents that deliver a deep clean you can count on. However, as laundry doers  ourselves, we know there are other obstacles as confirmed through our consumer research. That’s why we teamed up with Manno to create a fun and functional laundry suit that disrupts the status quo of laundry day. We know that when you look your best, you feel your best, and we wanted to help others channel the power of Persil to tackle laundry with ease.”

Consumers are asked to follow @PersilProClean on Instagram to learn more.