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CoverGirl, Herbal Essences back "24 Hour Catwalk."
January 5, 2012
By: TOM BRANNA
Editor
While L’Oréal may have dibs on biggest fashion reality show of them all—Project Runway—don’t count P&G out. The Cincinnati-based consumer product giant’s CoverGirl and Herbal Essences brands have taken a role in Lifetime’s newest fashion TV series, “24 Hour Catwalk. “ Viewers were given a sneak peak at the new concept on Jan. 5; episodes will hit the airways officially on Jan. 10.
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