P&G Teams with Shania Twain to Promote Scenstories

Procter & Gamble announced a marketing partnership with singer Shania Twain to promoteScenstories by Febreeze. With the touch of a play button, Scenstories enlivens the home with themultiple-scent experience of a real environment such as a garden or the beach, company executivessaid. The disc player contains a variety of scent-themed discs.

“I’m pleased to be a part of the Scentstories campaign,” Ms. Twain said. “For me, playing aScenstories disc is like listening to one of my favorite songs; it lest me express myself by creatinga certain ambiance in my home environment.”

Each disc is reusable for 20 plays or 50 hours, executives said. Themes include “strolling through thegarden,” “wandering barefoot on the shore,” “exploring a mountain trail,” “relaxing in the hammock”and “shades of vanilla.”