Pinalen, a multipurpose cleaner brand from AlEn USA, will be introducing a new line of concentrated products to retailers nationwide. 

 

Featuring three sizes – 128-, 56- and 28-ounces – the new products will be available in fresh pine, floral and lavender scents.

 

Spearheading the trend to offer effective and planet-conscious products, cleaning with two-times Pinalen offers the benefit of using less cleaning solution to deliver the same amount of cleaning power, per the brand.

The new 28 fluid-ounce bottle of 2x Pinalen utilizes 50% less water and 50% less plastic packaging when compared to the original 56 fluid-ounce formula. The reduced packaging size will not only minimize resource consumption, but also enhance logistical efficiency, leading to a reduction in carbon emissions. The bottles are created with recycled plastic, sourced from AlEn's own recycling plants.

 

In addition to environmental benefits, concentrated products tout economic advantages, as the new formula contains twice the uses at a better value per use than the non-concentrated bottle of the same size. Consumers and retailers alike will also benefit from having more room on the shelf, per marketers. 

 

“AlEn USA has been leading the charge in sustainability for over 35 years, and we're proud to continue our commitment through this new line of products,” said Raphael Martins, senior brand manager of Pinalen at AlEn USA. “Offering a concentrated product with double the cleaning power at a better value is a win-win-win for customers, retailers and the planet.”

 

Rollout will take place throughout the year, with AlEn USA anticipating widespread availability by year’s end. 

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