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June 1, 2016
By: TOM BRANNA
Editor
Pitch Perfect actress Brittany Snow is the new face of Coppertone ClearlySheer daily sunscreen. The company is using the campaign to show consumers that “luxurious moisturizing sunscreen” doesn’t have to break the bank. To do so, the brand broke out a hidden camera, masked ClearlySheer as Le Clair, a non-existent new prestige sunscreen, and asked Snow to encourage shoppers to test the face-friendly product on their skin.
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