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Program kicks off on Feb. 2 and is customized for private brand manufacturers and suppliers.
January 13, 2026
By: Melissa Meisel
The Private Label Manufacturers Association (PLMA) expanded its partnership with SalesStar, a global specialist in sales and business education, to offer members a suite of three online curricula – Mastering Enterprise Sales, Account Management and Category Leadership. The program is customized for private brand manufacturers and suppliers.
Classes are conducted as multi-week, virtual cohorts that are led by coaches. They include live instruction and on-demand learning.
The series will kick off Feb. 2 with the Sales track and continue throughout the year. Click here for the full schedule and registration details.
“Following two well-received programs in 2025, SalesStar will increase its programming for PLMA in 2026 by providing a suite of cohort-based learning tracks that strengthen manufacturer capabilities across key functions in the business lifecycle: Mastering Enterprise Sales, Account Management and Category Leadership,” said PLMA President Peggy Davies.
“The three tracks are suitable for VPs and directors of small- to mid-sized private brand suppliers; new enterprise account sales managers; and marketing and sales leaders for small to mid-size private label suppliers, respectively. Store brand executives involved in other areas of responsibility are welcome to enroll,” added Davies.
Custom programs and volume incentives are available for companies enrolling five or more participants.
PLMA is a non-profit trade organization founded in 1979 to promote the store brands industry.
With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide.
In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities.
PLMA recently created Store Brands Month, a nationwide collaboration of retailers, wholesalers and private label suppliers promoting store brand products to the country’s grocery shoppers.
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