Marketing News, New Products

Pourri Launches NFC-Enabled Poo Pourri Pocket Sprayer at San Diego Comic-Con

In collaboration with Supercell, “Battle Breeze" toilet spray brings in-game rewards, available on-site and for purchase online July 26.

Pourri, from the makers of Poo-Pourri, has collaborated with Supercell, the Finnish mobile gaming giant behind the globally renowned Clash series, in the creation of a limited-edition Battle Breeze toilet spray.

Bathroom Battlestation

Beginning July 26, attendees will have the opportunity to experience “Bathroom Battlestation,” an immersive twist on the newly released NFC-enabled Poo-Pourri pocket sprayer that leverages “Tap” technology to merge the bathroom experience with the World of Clash.

“Everybody poops, no surprise there, but what most people might not know is that more than 50% of gamers play while going No. 2,” said Suzy Young Batiz, CEO of Pourri. “Since finding new ways to defeat funky smells is our specialty, being able to have honest conversations like this made working with this iconic gaming giant that much more fun. It’s a pinch-me moment for our team to be at Comic-Con for the first time, and to be a part of creating a memorable experience for gamers around the world.”

Formulated with essential oils and powered by the company’s Proprietary Funk Lock Technology to trap bathroom odor under the water’s surface, “Battle Breeze” will be available in the Cypress Woods scent, an aromatic blend of pine and cedar paired with fresh citrus.

Developed by agency The Ninth, the NFC-enabled pocket sprayer unlocks in-game rewards via browser landing page for both Clash Royale and Clash of Clans when tapped to an NFC-capable smartphone. Users can expect new Emotes for Clash Royale and an existing Decoration for Clash of Clans, plus chances to win prizes and earn Clash Rewards.

The new pocket sprayer will come in limited one-ounce quantities, and part of special giveaways on-site at San Diego Comic-Con, as well as for purchase on Amazon and Pourri.com, for $7.99 starting July 26.

Keep Up With Our Content. Subscribe To Happi Newsletters