Prestige Beauty Healthier in US

According to NPD, the total U.S. prestige beauty industry showed an increase of seven percent in dollar sales in 2012 vs. 2011, ahead of growth posted in many other regions of the world.

NPD’s figures, which came from its “Hot Off The Press” event last night—co-hosted this year by the Cosmetic Executive Women—showed that US performanceoutpaced growth in the UK and Mexico(both up 5%), where other countries like France, Italym Spain and Argentina were down.

Karen Grant, vice president and senior global industry analyst, noted, “Even though consumer confidence continues to waver, there is momentum at both ends of the price and product spectrum. In 2012, along with smaller categories in beauty, we are seeing investment spending on premium-priced makeup, skincare, fragrance, as well as premium-priced sets, which lead in growth once again. Even in Europe, where the economic environment is more challenging, the major premium-priced category, fragrance, was positive. Premium-priced products remain one of the brightest spots in beauty and will continue to carve out market share across all categories and geographies in the New Year.”

Grant continued, “In the U.S., although we have seen some tempering in sales performance, compared to 2011, growth remains positive for both the prestige and mass channels. The trend of prestige beauty outpacing mass beauty continues to be evident since the recessionary period of 2009 and will likely continue into 2013.”


More info: www.npd.com