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Private Equity Firm Takes Stake in Nest Fragrances

Laura Slatkin remains CEO as company evolves to 'lifestyle beauty brand."

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By: TOM BRANNA

Editor

Tengram Capital Partners, a Connecticut-based private equity firm, has acquired a “significant stake” in home scenting firm Nest Fragrances. Laura Slatkin, founder, will continue to lead the company as CEO and form an executive leadership team.


Terms of the deal were not released.


“We see enormous growth potential for Nest Fragrances and we are very excited about this new partnership,” said Matthew Eby, co-founder and managing partner of TCP. “In addition to her long-standing reputation in the industry, we have tremendous respect for what Laura has been able to accomplish with the Nest brand in a relatively short period of time; we are very much looking forward to working with her and her talented team to drive the brand’s continued expansion into new product categories and international markets.”


Slatkin founded Nest in 2005 after Slatkin & Co., the home fragrance company she co-founded and helped build into a premier luxury brand with her husband, Harry Slatkin, was acquired by Limited Brands, Inc. The firm initially focused on private-label projects and licenses for some of the world’s most prestigious beauty, fashion and lifestyle brands before launching the Nest Fragrances home collection in 2008 at Neiman Marcus and Bergdorf Goodman.


In July, Nest launched a new line of personal care products, including body wash and body cream. This month, Slatkin is taking Nest into fine fragrance with a collection of three fine fragrances in eau de parfum and body cream.


“I am delighted that TCP shares our vision to grow and evolve Nest Fragrances into a world-class luxury lifestyle beauty brand,” said Slatkin. “TCP has a proven track record of investing in strong, iconic consumer brands to unlock their true potential and their partnership will be instrumental as we expand our product portfolio and bring our exceptional luxury products to more consumers in the United States and abroad.”

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