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P&G, Reckitt, Henkel, BIC and SC Johnson make the short list of top products.
February 19, 2024
By: Christine Esposito
Editor-in-Chief
Product of the Year USA winners—determined through a national study of 40,000 American shoppers in partnership with Kantar—have been revealed for 2024. The 46 winners span food and beverage, personal care, household products, pet care and more. The winning products in Happi’s markets include: • Baby Care | Boudreaux's Butt Paste Butt Barrier Ointment – Prestige Consumer Healthcare • Car Care | Black Magic Graphene Wheel & Tire Cleaner – ITW Global Brands • Dish Detergent | Finish Ultimate Automatic Dishwasher Detergent – Reckitt • Floor Cleaning | Swiffer Powermop – Procter & Gamble • Hair Treatment | Schwarzkopf Keratin Blonde – Henkel • Hand Soap | Dial Hand Soap Portfolio – Henkel • Kitchen Essentials | Finish Jet Dry Rinse Aid – Reckitt • Laundry Detergent | All sensitive fresh – Henkel • Personal Grooming | BIC EasyRinse Anti-Clogging Disposable Razors – BIC Corporation • Personal Hygiene | Dial Cocoa Butter & Orange Extract Exfoliating Body Wash – Henkel • Pest Control | STEM Flying Insect Light Trap – SC Johnson Product of the Year has operated for 16 years in the US and over 30 years globally. According to organziers, it supports shoppers as a trusted guide to the best new products on the market, both online and in store. POY currently operates in more than 43 countries. “The significance of Product of the Year has reached new heights in 2024 as consumers enjoy unprecedented access to products, and the marketplace becomes more dynamic with strategic partnerships that amplify reach and impact,” said Mike Nolan, global CEO of Product of the Year Management. “The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace. The 2024 award winners reflect the ever-changing trends in the American market while also highlighting outstanding features in function, design, packaging, or ingredients. As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.” Looking for previous POY winners? Click here.
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