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March 4, 2015
By: TOM BRANNA
Editor
The winners of the 2015 Product of the Year Awards—a select few chosen from the votes of more than 40,000 consumers—have been announced. “Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, managing director, Product of the Year USA. “The distinctive red Product of the Year logo placed on packages and in advertising helps these new innovative products standout to consumers, and our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.” Here are the winners in Happi categories: Specialty Skin Treatment: Carmex Cold Sore Treatment Body Comfort & Relief: Gold Bond No Mess Powder Spray Skin Care: Gold Bond Ultimate Rough & Bumpy Skin Daily Therapy Cream Sensitivity Toothpaste: Sensodyne Complete Enamel Care: Pronamel MultiAction Soap: Dial Deep Cleansing Hand Soap Men’s Grooming: Dial For Men Power Scrub Personal Hygiene: Dial Greek Yogurt Body Wash Laundry Booster: Purex Crystals Aromatherapy Hair Styling: Smooth N Shine Argan Power 10 Styling Gel Tooth Whitening: Listerine Healthy White Gentle Rinse Sensitivity Pain Relief: Crest Sensi-Stop Strips Laundry Detergent: Tide Ultra Stain Release Anti-Aging: Hada Labo Tokyo Ultimate Anti-Aging Mask (PIX) Female Grooming: Yes! by Finishing Touch Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years.
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