Puig Is Official Naming Partner of Inaugural Women’s America’s Cup

Puig has been named a global partner of the 37th America’s Cup and the official naming partner of the inaugural Women’s America’s Cup, which will take place in Barcelona in October 2024. 

 

The initiative aims to provide female sailors with a platform to showcase their skills and talent in the high-performance foiling AC40s and to provide a skills pathway to the America’s Cup itself. 

 

By supporting the inaugural Puig Women’s America’s Cup, Puig demonstrates its dedication to promoting inclusivity, gender equality and diversity within the sport of sailing. Puig’s collaboration with the America’s Cup holds special significance, reflecting its local identity as a Barcelona-based company, with rich maritime sporting heritage and global aspirations, the company says.

 

“Puig’s support will help inspire future generations of women to actively participate in competitive sailing and break down barriers in the sport,” said Marc Puig, chairman and chief executive officer of Puig. “The America’s Cup represents a glorious tradition of sailing excellence, and we are honored to be associated with this history event. Through our sponsorship, we aim to enhance the experience for our participants and spectators alike, and foster a sense of unity and camaraderie within the sailing community.”