Pura Taps Kenneth Cole for Home Fragrance Collection

Innovative smart home fragrance technology company Pura announces a new partnership with the iconic fashion brand, Kenneth Cole. 

 

Together, the like-minded brands developed two new custom fragrances, Aim to Teas and Go Fig-ure. This is the smart home scent diffuser brand’s first time partnering with a global lifestyle brand.

 

The scents are custom-made with the Kenneth Cole customer in mind. The fragrances were curated and created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that will enhance well-being, based on the understanding of the link between the two – fragrance and wellbeing. The fragrances include Aim to Teas, a sparkling orange, spearmint, white tea and basil combined with pear blossom and patchouli; as well as Go Fig-ure, a blend of bergamot, fig, and jasmine  with golden amber, creamy sandalwood and urban musk.

 

“At Kenneth Cole, our objective is to design products that have a reason to exist in the world.  In collaboration with Pura, we have created a home fragrance that can be part of individuals’ everyday life while having a positive impact on their well-being,” said Kenneth Cole in a media statement. “We are excited to be the first of this kind of partnership for Pura, and to be able to bring out customized scent into homes around the globe.”  

 

Both scents pair with the Pura Smart Diffuser which gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

 

The fragrances retail for $18 each or in a box set, which includes the Pura device and two fragrances for $85, and will be available at TryPura.com and kennethcole.com.