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October 2, 2017
By: TOM BRANNA
Editor
Pureology is rolling out new Superfood Vitality Treatments, a pair of silicone- and sulfate-free masks packed with rich essential natural nutrients to nourish and fortify hair. The two SKUs are formulated with Pureology’s signature AntiFadeComplex to protect color-treated hair too. Pureology Hydrate Superfood Vitality Treatment ($44) is formulated with coconut oil and avocado oil for ultimate hydration to moisturize and soften, quench dry hair, and leave strands more manageable. It is formulated with goji berry extract and olive oil to repair breakage and damaged hair while leaving hair looking and feeling more healthy, according to the company.
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