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Amyris signs multi-year partnership with the actress to create engaging and educational content.
April 7, 2021
By: Christine Esposito
Editor-in-Chief
Biossance has new face. Amyris, Inc. has formed a five-year partnership with Reese Witherspoon to servre as global brand ambassador for the clean beauty brand. Biossance says it will leverage Witherspoon’s global leadership in the entertainment industry, and passion for education, with Biossance's unparalleled expertise in skincare efficacy, and clean beauty science. Reese, the Biossance brand team and its industry-leading scientists will create content that is engaging and educational, empowering today's beauty community to become savvier, more health-conscious consumers. She will also develop curated and limited-edition items featuring her favorite Biossance products, according to the company. “I have always been conscious of what's being put on my skin, but after all the time I've spent on-sets throughout my career, I've learned so much,” Reese Witherspoon explains. “As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance's products, especially their Rose Oil, but also their innovative, female-led team and their mission towards a sustainable future. My skin has never felt healthier and I'm proud to work with such a strong industry leader in sustainability and care for our planet.” “Reese is a champion of empowerment and education. Her relatability, genuine desire to learn and passion for her beliefs engages everyone she reaches,” said Biossance President Catherine Gore. “We are honored to partner with her in advancing our mission toward a more sustainable future for our planet through clean beauty. Biossance continues to experience industry-leading growth and we expect our partnership with Reese to expand our global consumer awareness while continuing to improve the effectiveness of our mission forward, science-led clean beauty strategy.” Last week, Amyris announced plans to sell off its flavors and fragrance business.
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