Revlon Names CMO

Revlon, Inc. appointed Martine Williamson as its new chief marketing officer. In this role, Williamson will be central to creating and spearheading global strategic plans across the brand portfolio and overseeing Revlon’s overall brand equity and architecture. She reports to Revlon’s President and CEO Debra Perelman.

Williamson most recently served as strategic marketing advisor at Topix Pharmaceuticals, where she was responsible for brand incubation, building their D2C capabilities, spearheading the relaunch of a premium skin care brand, and creating the brand’s strategy and brand visual identity. Prior to Topix, Williamson was the EVP and CMO at Glansaol, a beauty start-up. During her time at Glansaol, Williamson completed the acquisition of three complementary brands: Laura Geller, Julep and Clark’s Botanicals. She also led the Laura Geller brand as the president and GM, improving the brand’s profitability, refining its positioning, driving digital and e-commerce and streamlining distribution.

Williamson also has a long history with Revlon. From 2001 to 2015, she worked as part of both Revlon’s global and US marketing teams across all color cosmetics categories. Williamson led a number of functions and teams including the Revlon brand communication strategy; the retail merchandising team, where she rolled out a globally consistent merchandising strategy across all global markets; and the Walmart marketing team. In her most recent role at Revlon, she was the SVP of Global Marketing.

 “Martine brings to Revlon decades of experience across the beauty industry and we are very pleased to welcome her back to the Revlon family. As we enter 2021, Martine will be an important addition to our team and will be a critical part of executing against our long-term strategy,” said Perelman.