Revolution Beauty Launches New Collection at Walmart

Revolution Beauty, a British-based maker of cruelty-free skincare and cosmetics, has expanded into Walmart. 

 

Growing the brand's accessibility and availability within the United States, the expansion marks the fourth major retailer to carry the brand's growing cosmetic assortment within the past three years.

 

Known for delivering low-cost, high-quality cosmetics that have earned virality across social platforms, including TikTok and Instagram, Revolution Beauty is considered one of the world's biggest players in the fast beauty space. The brand boasts a cosmetics and skincare portfolio inclusive of innovative and cruelty-free products within its eight brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.

 

Expanding into over 2,500 Walmart locations throughout the US, the competitively priced $5 and under Relove by Revolution assortment will include a variety of offerings, spanning from a full eyebrow and foundation collection to trend-driven innovations, such as freckle pens, brushes and water activated liners. In addition, Walmart will now carry several Revolution products, including reloaded eyeshadow palettes, loose baking powders and blur sticks. Currently, the Revolution Relove Long Lash Lengthening Mascara, Revolution Relove Power Lash Volume Mascar, and Revolution Relove Power Brow Fix Clear are the best-selling products from the collection to date.

 

“At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices,” said Creighton Kiper, vice president, merchandising, beauty, Walmart US. “That's why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”