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The podcaster will represent the men’s hair-coloring brand’s medium-brown hair dye.
August 23, 2025
By: Lianna Albrizio
Associate Editor
Men’s beard and hair dye brand Rewind It 10 has recruited former top 10 UFC Heavyweight Brendan Schaub as the newest face of its medium brown hair dye line.
A former professional football player and mixed martial artist turned podcaster, Schaub brings his signature grit, charm and no-nonsense authenticity to Rewind It 10, officials say.
“There’s no off-switch in my world –from podcasts, kids, comedy shows, business –it’s nonstop,” Schaub said. “I still wanna look dialed in, and Rewind It 10 makes that easy with a quick, natural look that fits my lifestyle. I’m proud to rock with a brand that actually keeps up.”
Schaub joins a notable lineup of celebrity ambassadors representing the brand’s diverse range of hair and beard dye products, including Travis Kelce, DJ Khaled and Drink Champs podcast co-host NORE, Tyson Beckford, Latin Grammy award-winning hitmaker Nicky Jam, Brody Jenner, Rewind It 10 co-owner Fat Joe and more.
“Brendan Schaub brings authenticity to everything he does, so it was only right to have him join the winning team at Rewind It 10,” said co-founder and Grammy-nominated artist Fat Joe. “His influence as an athlete and podcaster is going to help us reach newer audiences and kill the stigma about men coloring their hair and beards.”
Grammy-nominated Fat Joe and the team behind It’s a 10 Haircare — Carolyn and Jeff Aronson—created Rewind It 10 to meet the diverse haircare needs of men while breaking down the antiquated notion around hair coloring. Since launching in CVS stores in fall 2024, the brand has quickly become one of the retailer’s top-selling men’s grooming products with a reported over $50 million in sales.
Schaub’s new brand is now available for purchase at CVS, Sally Beauty, Amazon and Rewindit10.com.
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