Rose Inc. Appoints Lauren Edelman As Senior Vice President of Global Marketing & Creative

Rose Inc., which is Amyris-owned and founded by Rosie Huntington-Whiteley, has appointed Lauren Edelman as senior vice president for global marketing and creative.

 

Edelman has 16 years of experience in fragrance and beauty. Before joining Rose Inc., she was the head of US fragrance & beauty marketing at Chanel, Inc.

 

Edelman is a graduate of New York University and completed a master’s degree in cosmetics and fragrance marketing and management at the Fashion Institute of Technology. She also holds a professional certificate in digital marketing from Kellogg-Northwestern. 

 

During her tenures at L’Oréal Luxe and Chanel Inc., she built deep industry knowledge, crafted an expertise in brand storytelling and developed a proven track record of delivering results across all channels. Her creative and analytical strengths inspired the U.S. organization to create memorable brand moments, including the centennial celebration for Chanel No5.

The successful US orchestration of Chanel’s first eco-responsible product range, No1 de Chanel, showcased her ability to build brand strategy and execute across digital and physical touch points.