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Warmglow was a limited-edition mini shade in the brand’s holiday kits and Saie’s top-requested launch.
December 27, 2024
By: Lianna Albrizio
Associate Editor
Saie has expanded its shade collection for its skincare-makeup hybrid, Glowy Super Gel, with Warmglow Glowy Super Gel Illuminating Highlighter.
Previously a limited-edition mini shade which repeatedly sold out in the brand’s holiday kits, Warmglow is reportedly Saie’s top-requested launch. The new addition to the Glowy Super Gel family features a soft warm gold glow, which marketers liken to a candlelit glow, and ideal in achieving hydrated glowing skin during the winter season, per the brand.
Glowy Super Gel is concentrated with 70% water and contains a bevy of brightening agents like vitamin C, papaya seed oil and squalane.
“When I first launched Glowy Super Gel in Starglow, I wanted that beautiful, glistening champagne finish,” explained Saie Founder and CEO Laney Crowell. “Then we launched Sunglow, which gives you that universal golden glow and Warmglow is the perfect balance of the two.”
One to two pumps of Glowy Super Gel can be applied as a radiant prep step under foundation; stacked as a spot highlighter for “glass-skin;” mixed into cream makeup or skincare formula to boost glow; and worn alone on the face or body (décolletage, collarbones, shoulders and legs) for an all-over-glow.
Warmglow Glowy Super Gel Illuminating Highlighter retails for $28 and is available online at Sephora and saiehello.com.
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