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The company saw positive consumer response to its performance marketing efforts, marketplace expansions and digital enhancements.
August 7, 2024
By: Lianna Albrizio
Associate Editor
Consolidated comparable sales increased 1.5% for Sally Beauty Holdings in Q3 2024. Consolidated net sales were $942 million, an increase of 1.2% compared to the prior year.
Denise Paulonis, president and CEO, said Sally Beauty saw positive consumer response to its performance marketing efforts, marketplace expansions and digital enhancements.
“These strategic initiatives amongst others have driven improving trends in new and reactivated customers,” she said. “Turning to BSG, continued focus on innovation and territory expansion drove a third consecutive quarter of positive comparable sales.
Adjusted gross margin remained strong at 51% and adjusted operating margin of 8.9% exceeded company guidance.
Paulonis said the company continued to return capital to shareholders through its share repurchase program in the quarter and made progress on its “fuel for growth” initiative.
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