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Seiwa Kasei Co. Introduces New Raw Material for Hair Care

Promis WS-HSIGPD is a soy protein derivative with thermal protection, ‘Soy Heat Guard,’ to help protect hair from the damage of heat styling tools.

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By: Lianna Albrizio

Associate Editor

Seiwa Kasei Co. launched a new raw material for hair care Promois WS-HSIGPD, its scientific name, Hydrolyzed Soy Protein PG-Propyl Methylsilanediol and Water. 
 
The product is a soy protein derivative with thermal protection called “Soy Heat Guard.”
 
Seiwa Kasei has focused on researching and developing natural-derived hydrolyzed proteins since its founding, succeeding in producing hydrolyzed keratin, collagen, silk, milk, pearl, soy, rice and pea protein and its derivatives for over 60 years.
 
Recently, the demand for plant protein has gone up with the popularity of the natural/botanical concept. With Soy Heat Guard, consumers can preserve the health of their hair given their daily use of heat styling tools such as hair dryers and irons.
 
Soy Heat Guard, preservative-free, fuses soy protein, which has an excellent moisturizing feature and its heat active component is suitable for innovative cosmetics for hair care. China-compliant and Japanese quasi-drug compliant. 
 
Go here for more information. 
 
 
 

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