Shaquille O’Neal Launches Signature Fragrance

NBA Hall of Famer Shaquille O’Neal is taking on the fragrance industry with an eponymous EDT.

This “sophisticated eau de toilette” is packaged in a sleek black bottle with gold and copper accents. The bottle is also signed by O’Neal. 

“This fragrance is all about presence. It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on,” said O’Neal. “I wanted something luxurious but still within reach, and this is it.”

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The fragrance opens with notes of bergamot, grapefruit, and black pepper. Cardamom, suede, and benzoin create the heart, and tonka bean, amber, and musk serve as the base.

“Fragrance is one of the top-performing categories for JCPenney Beauty, and our customers love a great celebrity scent, said Jo Osborne, SVP, GMM Beauty, Center Core & Footwear at JCPenney. “Shaq has been an incredible partner to us through his Shaquille O’Neal XLG big and tall line, which has been a customer favorite for seven years. We are thrilled to grow that partnership by introducing his signature fragrance to our collection, as we continue to deliver affordable luxuries our customers love.”

The namesake scent will be available at JCPenney stores, where his existing XLG Big & Tall apparel line is sold. The fragrance is also expected to launch in additional retailers in the next six months.