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Shiseido’s Beauty & The Beam Approach to Sun Care

Anessa launches Sun Dual Care.

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By: TOM BRANNA

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There is beauty in sunbeams. Shiseido and Anessa are set to launch Sun Dual Care technology, which is said to transform a portion of sunlight into ”Beauty Beams.” The beams have been verified for their beautifying effects on skin while providing essential sun protection.

“As a beauty company, our dream is to use the sun as a positive energy to nurture harmony between humans and nature,” said Shiseido in a statement.

The formula contains UV filters that protect skin, spirulina platensis extract and fluorescent zinc oxide that convert a portion of sunlight into Beauty Beams, and PEG/PPG-14/7 dimethyl ether that amplifies them.

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