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March 4, 2015
By: TOM BRANNA
Editor
SPAIN: Fragrance is a crucial element of most beauty and personal care products. In what is an incredibly crowded and competitive marketplace, providing the very best sensory experience possible for a customer can very often make a real difference to a product’s market share. As such, the fragrance market continues to grow and develop, especially as new trends and scents influence western consumers from new markets. Those visiting In-Cosmetics 2015, in Barcelona next month, will be able to find out more about the latest products as the show explores trends, growth areas and future predictions. The Fragrance Zone houses the latest fragrance ingredient innovation and developments, making it a one-stop shop for those looking to uncover new scent trends, as well as gain advice on formulating with fragrance. With more than 50% of In-Cosmetics attendees visiting the Fragrance Zone, the feature provides exhibitors with unique access to thousands of manufacturers eager to discover the latest products and learn from experts. Bringing these trends to life, this year’s In-Cosmetics features more than 30 perfume and fragrance exhibitors, including Cosmo International Fragrance, Iberchem and new exhibitors, Luzi AG and Sensient Fragrances. They join the likes of personal care ingredient giants BASF, Bayer, Dow Europe, Evonik and others, who showcase the latest innovations and new product developments during the event, which runs April 14-16. The fragrance sector will also be represented as part of the In-Cosmetics marketing trends presentations. Mintel’s fragrance and personal care analyst Emmanuelle Moeglin will take to the stage to discuss the use of scent in beauty, personal care and household products and the role it plays when formulating and positioning products in markets around the globe. The presentation will explore how brands and manufacturers can innovate to deliver better scent experiences in products and marketing campaigns. More info: www.in-cosmetics.com
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