Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
The jelly nails flooding Pinterest feeds aren’t just the result of a steady hand.
August 25, 2025
By: Lianna Albrizio
Associate Editor
For nimble-fingered scrollers, seeing their nails in constant motion while picking up their smart phones all day is a reminder to keep up with the latest nail trend content.
While the polka-dot trend takes shape, consumers are connecting with the jelly gel polish and peel-off nail polish. These products constitute the fastest-growing nail products per New York City-based trend tracker Spate’s Popularity Index.
Lovers of the gel manicure know the tediousness tied to removal. This is where the ease of peel-off nail polish brings a nice sigh of relief.
Peel-off nail polish has grown by 161.0% compared to last year, and across platforms, analysts say, with TikTok leading the conversation with 52.9% of the Popularity Share, while searches average 3.9K per month on Google, and content generates 364.3K weekly views on TikTok. The appeal spans multiple consumer segments: at-home nail enthusiasts (which could be a recession indicator, analysts say), gel-x wearers and those looking to limit nail damage.
On TikTok, #jellojello stands out as the top-related brand with 45.0K average weekly views for its peel-off base and gel remover. Jello Jello also leads on search with 6.8K weekly views, showing strong traction but leaving plenty of room for new brands to innovate. Content tagged with #peeloff (141.3K average weekly views alongside this trend) is filled with tutorials on how to use peel-off bases or remove gel-x nails. #Asmr also ranks as a top-related hashtag with 166.6K weekly views.
Those jelly nails flooding Pinterest feeds aren’t merely the result of a steady hand. They’re powered by the rise of jelly gel polish, a trend that has grown by 299.8% compared to last year, and across platforms, analysts say. Google currently owns the trend with 69.5% of the Popularity Share and searches averaging 1.9K per month.
On TikTok, jelly nails generate 129.7K average weekly views, with brands like #Makartt, #BeetlesGelPolish and #BornPretty nailing the trend through sharp tutorials and how-to content. From natural to playful and whimsical, this look offers both nude and colorful options, reflecting consumers’ desire to showcase their aesthetic online and offline. This trend’s top-related hashtags are #nailtutorial (104.0K average weekly views) and #nailhack (98.4K average weekly views), which shows that consumers are using the platform to find inspiration and learn techniques.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
