Industry News

Splat’s Midnight Plum Named Finalist In 2025 CEW Beauty Awards

Midnight Plum features a bleach-free formula designed specifically for brunettes, delivering a deep, velvety mix of rich purple and red tones with long-lasting vibrancy.

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By: Lianna Albrizio

Associate Editor

Developlus-owned Splat’s Midnight Plum shade has been named a finalist in the 2025 CEW Beauty Awards for Best Hair Color – among the industry’s most prestigious honors recognizing innovation and excellence.

“We’re honored to see Midnight Plum recognized among the industry’s best,” said Jeanne Nicodemus, CEO of Developlus. “This shade represents our commitment to creating colors for all who are pushing the boundaries of at-home hair color while ensuring our formulas are vegan, cruelty-free, and accessible for all hair types.”

The CEW Beauty Awards draw thousands of entries from leading global brands, with finalists selected by a distinguished panel of beauty professionals, experts and influencers. This recognition reaffirms Splat’s role in making professional-quality, trend-driven shades accessible to everyday consumers.

That philosophy inspired the creation of Midnight Plum, which launched in February 2024 as part of Splat’s Midnight Collection. Midnight Plum features a bleach-free formula designed specifically for brunettes, delivering a deep, velvety mix of rich purple and red tones with long-lasting vibrancy, no lightening required. The shade quickly became a consumer favorite for its intense payoff, low-maintenance wear and ability to transform dark hair with ease.

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