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Alliance with fitness studio includes stock at outdoor Bridgehampton location where members can experience products.
June 9, 2022
By: Christine Esposito
Editor-in-Chief
Athleisure hair care brand Sunday II Sunday will be sold in SoulCycle's online store. Products will also be available in SoulCycle's Bridgehampton location, a seasonal outdoor location that does not offer showers, so that members can experience first-hand how the products can take them seamlessly from workout to the rest of their day, according to the fast-growing hair care company. The partnership represents the hair care brand's first product partnership with a fitness studio. Sunday II Sunday seeks to empower SoulCycle members to transition from workout to their daily activities seamlessly, without worrying about damaging sweat and build up on their hair. Products featured in the partnership launch include Sunday II Sunday's Signature Collection (Root Refresh, Revive Me, Soothe Me, Edge Flourish) as well as the brand's collection of essential oils. “We're extremely excited as this is a new type of partnership for the Sunday II Sunday brand,” said Keenan Beasley, CEO and Founder of Sunday II Sunday. “SoulCycle is all about empowering people to live their lives to the fullest extent. At Sunday II Sunday, we have the exact same mission, and we're hyper focused on removing a barrier for so many women in doing so and ensuring that our consumers never have to sacrifice activity in the name of beauty.” In addition to this launch with SoulCycle, Sunday II Sunday is now available online with Sephora, Ulta Beauty and Macy's, and in-store at select Ulta Beauty and Ulta Beauty at Target locations. The brand is rapidly expanding its availability in effort to meet consumers where they shop and provide them with a solution to a previously unmet need for between wash day hair care.
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