Sustainable Grooming Brand Smoosh Partners With Urban Outfitters

Grooming brand Smoosh revealed a new retail partnership with Urban Outfitters.

This collaboration marks Smoosh’s first appearance on store shelves and represents a significant step for the company, highlighting its commitment to sustainability in an evolving industry, said the indie brand.

Smoosh launched its Sage Body Scrubber ($29) and best-selling Cedarwood-Bergamot Smoosh Soap 2-pack ($12) in almost 20 Urban Outfitters storefronts located in the nation’s top college towns across the country.

Smoosh hopes to reduce the 400 million plastic loofahs and 1 billion plastic body wash bottles that are disposed of yearly.

Gen Z Shoppers

With Urban Outfitter’s core shopper being Gen Z, the addition of sustainably minded companies like Smoosh is the perfect fit, said the company.

“We’re thrilled to bring Smoosh to Urban Outfitters and share our zero-waste products with a wider audience. This partnership not only puts sustainable choices on the shelves but also empowers consumers to make a positive impact with every shower,” said Adam Simone, co-of Smoosh.