Tarte’s Creaseless Creamy Concealer Includes Skincare-Forward Components

Tarte Cosmetics is expanding its popular makeup portfolio with the new Creaseless Creamy Concealer. After a dedicated 18-month development process, Tarte is proud to unveil a formula that not only offers full coverage with a seamless natural finish, but also champions a “skin-first” philosophy, said the brand.

According to the company: “The extensive development period allowed tarte to perfect a concealer sustainably sourced from an all-female cooperative in the Amazon, and blended with powerhouse ingredients like cloudberry for potent Vitamin C, and skin-enhancing elements such as Omega 3 and 6, Vitamin E and bakuchiol—nature’s retinol. Each ingredient was chosen for its ability to nourish and rejuvenate the skin, ensuring the concealer not only covers but also cares.”

Tarte dedicated over a year and a half to fine-tuning the formula and ensuring that the shade range is inclusive, catering to a diverse spectrum of skin tones across the 34 shades. With this makeup launch, the brand is also introducing a new undertone, increasing the assortment to include a total of six undertones versus an industry standard of three (warm, neutral and cool), said the company.