The 53rd Edition of Cosmoprof Worldwide Bologna Postponed

The 53rd edition of Cosmoprof Worldwide Bologna has been rescheduled.

 

The new date is April 28 to May 2 to facilitate the in-person attendance of international operators.

 

“The decision to postpone the event further to April 28 – May 2, albeit painful, is the result of a responsible dialogue with our players, in order to facilitate the presence of international operators, who can therefore organize the visit to Bologna with greater ease and live their return to Cosmoprof with greater serenity,” said Gianpiero Calzolari, president of BolognaFiere. 

 

According to Enrico Zannini, general manager of BolognaFiere Cosmoprof, more than 2,700 exhibitors confirmed their attendance. In addition, market analysts have been involved in a rich schedule full of contents and initiatives. With the support of the Italian Ministry of Foreign Affairs and International Cooperation and of ITA – Italian Trade Agency, as part of the Extraordinary Plan for the Promotion of Made in Italy, Cosmoprof is organizing a program of hospitality and specific services for top buyers and retailers.

 

“The cosmetic industry keeps showing its resilience, facing changes without giving up the distinctive features of its products, which are highly regarded abroad for their quality and for combining innovation with creativity, a typical feature of the Italian know-how,” said Renato Ancorotti, president of Cosmetica Italia – Italian Personal Care Association. “This is an approach that the cosmetic sector has always used – and it still does – while facing a new reorganization in response to the postponement of the 53rd edition of Cosmoprof Worldwide Bologna. Flexibility in production, investments in research, long-term vision, timely response to the changes in purchasing attitudes, new procurement methods are just some of the initiatives implemented by our companies to cope with the global constraints imposed by the pandemic. These are also the reasons why the entire national cosmetic sector will be ready, alongside the longstanding partner BolognaFiere, to create an unforgettable in-person return to the leading event in the world for the beauty industry.”

 

To purchase tickets for the event, go here.