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First quarter as public company.
June 16, 2021
By: Christine Esposito
Editor-in-Chief
The Honest Company’s first quarter 2021 revenues were $81.0 million, up 12% from the same quarter of 2020. “We had a strong start to 2021, reporting double-digit sales growth. This growth reflects the ongoing success of our strategic initiatives focused on Content, Community and Commerce, powerful innovation and category expansion,” said Nick Vlahos, CEO of The Honest Company, which went public earlier this year. The diaper and wipes business is Honest’s largest segment, with sales of $49.5 million. Sales were 2%, which the firm said stemmed from the “transition to its Clean Conscious diaper and compared against a strong first quarter of 2020 when sales increased 35% compared to the first quarter of 2019, driven by higher diapers and wipes consumption and stock-up during the initial stages of the COVID-19 pandemic. “ Skin and personal care revenues rose 42% to $26.2 million, driven by strong volume growth across the company’s digital and retail channels. During the quarter, Honest said it sold $3.4 million of legacy beauty inventory in exchange for future marketing and transportation credits to support its re-stage, which is expected in the third quarter of 2021. “Since our founding, we have been laser-focused on listening to the wants and needs of our consumers. As a result, over the last several years, we have doubled down on expanding our business into new areas, including skin care and beauty,” said Jessica Alba, founder and chief creative officer. “It is energizing to see the success of our daily use skincare and beauty products in the first quarter of 2021, driving strong growth in our skin and personal care product category.” Household and wellness revenue increased 53% to $5.2 million, driven by sales from its sanitization and disinfecting products introduced in the second half of 2020. Honest says household and wellness revenue significantly grew as compared to the first quarter of 2020 when revenue declined 25% compared to the first quarter of 2019, driven by the discontinuation of non-core products in this product category, such as infant formula.
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