The Rolling Stones Say ‘Start Me Up’ to New Fragrance Venture

In 1966, The Rolling Stones saw a red door that they wanted painted black.

Now, they see a perfume bottle that they painted red and black. The iconic British rock band is saying “start me up” to a new venture into fine fragrance.

Mick Jagger and Keith Richards partnered with Nirvana Brands and Bravado to launch RS No.9 Eau de Parfum. The unisex fragrance is housed in a limited-edition bottle whose packaging is emblazoned with the band’s illustrious Hot Lips logo created by John Pasche in 1970. Only 999 numbered bottles were available for preorder and they’re already sold-out.

Defining Every Note

The fragrance is billed “rebellion meets refinement” with top notes of bergamot, lemon and bourbon; middle notes of leather, labdanum and oak; and base notes of oud, musk and patchouli.

Every note reportedly represents a different facet of the Stones’ blazing legacy, from their soulful melodies to their on-stage unpredictability. The fragrance mimicks the band’s journey through their world filled with richness, texture and bold contrasts, say the makers.

RS No.9 Eau de Parfum is reportedly inspired by the Stones’ first gig at the Marquee Club in London’s Soho neighborhood in 1962. The glass bottle features a graffiti design with song lyrics inspired by the glass floor in the RS No 9 Carnaby Street store.

“The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us,” explained Ken Rushton, chief operating officer, Nirvana Brands. “Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey—and there is a whole lot more in the pipeline to come.”