These Are the Fast-Growing Format-Led Fragrance Trends According to Spate

With fragrance wardrobes and scent stacking the leading trends in fragrance, consumers are more open to experimenting with different formats than ever.

Analysts at beauty trend tracker Spate say edible and solid perfumes are eating up the top spots for format-driven fragrance trends.

Edible Perfume

Edible perfume, also known as “lickable” perfume, is designed to be experienced through both scent and taste, applied on skin or even directly to food and drink. The trend remains Low Popularity, meaning it is not yet widely adopted, but it’s growing rapidly.

Analysts say edible perfume has grown 936.5% compared to last year and is currently dominated by TikTok, which holds 83.8% Popularity Share with a growth of over 1,000%. The category receives 590.0 average monthly searches on Google and 299,200 average weekly views on TikTok, suggesting that interest is building on social while search behavior is still catching up. On Search, competition is extremely low, with little to no brand association, leaving significant white space for brands to enter the category.

On TikTok, top branded hashtags like #phlur (2,400) and #sweetspotperfume (2,100) show that both gourmand-adjacent fragrance brands and those creating truly edible formulas are part of the conversation. Consumer response is mixed but engaged. With medium engagement (4.5%), people are clearly stopping and interacting with the content, but a mixed sentiment score (6.7/10) suggests reactions are split. In other words, people are intrigued but not entirely convinced. Hashtags like #ad (164,600 average weekly views) and #tiktokshopcreatorpicks (22,600) align with the trend’s Very High Paid Views (97.4%) and Very High Shop Views (97.4%), indicating that much of the visibility is being driven by sponsored or commission-eligible content. Suitable marketers include beauty creators to food influencers.

Solid Perfume

Solid perfume, also known as perfume concrete or balm, is a fragrance that comes in a solid, wax-based, candle-like form rather than a liquid. The trend has grown by 132.3% compared to last year, yet remains Low Popularity, meaning it is still relatively under the radar despite gaining traction across platforms, analysts say. Google currently leads with 47.7% Popularity Share and 79.6% growth, though TikTok is the fastest-growing platform at 300.8% year-over-year. The trend receives 7,100 average monthly searches on Google and 297,500 average weekly views on TikTok. On Search, related brands include Glossier (3,200 average monthly searches), Diptyque (1,400), and Tenth Muse (1,300), highlighting a mix of price points. While overall search volume remains modest, competition is high, suggesting that consumers who are searching are already brand-aware and closer to purchase. Search interest in perfume stick (850 average monthly searches) also stands out, pointing to formats that address the “messiness” of traditional balms while making fragrance more portable. It also taps into the ritual side of fragrance, as consumers increasingly enjoy the process of applying and extending their scent routines.

On TikTok, hashtags like #perfumetok (36,600 average weekly views) show the trend gaining traction within an already engaged fragrance community. Related hashtags such as #jellybalm (12,100) and branded tags like #cheirosa62 (41,300) and #soldejaneiroperfume (31,300) suggest Sol de Janeiro is currently leading the conversation, particularly with its newer jelly balm format. At the same time, hashtags like #lushcosmetics (5,800) and #glossieryou (4,300) indicate that other brands are beginning to enter the space, leaving room for new players to capture attention as the category continues to evolve.