Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Consumers are seeking to combat cellulite and a non-breakable alternative to blush.
January 28, 2022
By: Lianna Albrizio
Associate Editor
Thigh cream is driving the growth of the leg care category within body care products, with cellulite being the primary concern, according to Spate. Search queries reveal thigh cream is also being searched to prevent chafing, with leg chafing (+11.0% year over year) being the top body concern in terms of search increase and growth. Related searches alongside cellulite include terms like: best, what is, how to use, and review. There are 1,600 searches on average every month in the US for thigh cream, which is very low volume relative to searches for leg care within the body care product category. It’s grown +59.3% in searches since last year, with Clarins as the brand leader amidst medium competition. The seasonality tracker reveals that thigh cream is one of the top growing bath and body trends exhibiting very strong seasonality for the warmer season June-August when dresses, shorts, and other summer styles make their summer debut. With sun care also trending in beauty, Spate encourages to consumers to consider developing products with SPF benefits during this peak season. Since it is an early-stage trend that’s likely to last, brands can establish themselves in the space by developing products that offer consumers a variety of different body care solutions paired alongside lifestyle tips to prepare for the hot months ahead. Cream Blush Given powder blush’s breakability, cream blush is a more sustainable option. According to Spate, there is an increase of +4,600 monthly average searches. Related searches include terms such as: stick, swatch, skin, how to, gel, mature, glowing, bronzer, and buildable. Top colors by volume include: pink, plum, peach and caramel. On average, there are 27,500 searches every month in the US for cream blush, which is high volume relative to other blush product searches. It’s grown +20.3% in searches since last year with high competition and six market leaders: Maybelline, Milk Makeup, Charlotte Tilbury, Elf Cosmetics, Stila and Beautycounter. Search queries reveal that consumers of a variety of different skin types are searching for the right cream blush product for their skin. Mature skin especially, comes up frequently in search, displaying a growing need from this consumer segment. In fact, mature as a related search is up +62.3% year-over-year across the whole makeup category. Brands should take note and make sure to develop products suitable for every consumer group alongside communication on which products work best for their needs. Related search terms like “buildable”, “gel,” and “stick” show a variety of preferences as well, with interest in customizable, lightweight, and easy to apply formats that can be catered to different skin types and age groups.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
