Thread Beauty Launches Vegan Lip Gloss Collection

Thread Beauty, the beauty brand that personifies inclusivity, creativity and simplicity, has launched its premier “Gloss It” lip gloss collection. 

 

Created by Melissa Butler, the same founder and CEO of cosmetic brand, The Lip Bar, thread beauty's product expansion is introduced on the heels of the brand’s launch in Target stores nationwide. 

 

“We are thrilled to be expanding the thread beauty brand with the introduction of our Gloss It lip gloss collection,” said Melissa Butler, founder and CEO of Thread Beauty. Gloss is having a moment and its functions are not being limited to traditional use. We’re seeing it used as an eye topper, cheek highlight and so much more with TikTok being one of the driving forces reinventing the revival of lip gloss. As Gen Z creators continue to shape the future of beauty, Thread Beauty is committed to honoring and celebrating this innovative generation by empowering individuals to wear what makes them feel good despite societal norms.”

 

Gloss It Lip Gloss ($8) delivers a sheer, high-shine, light-reflecting, glossy pout with a tint of color every single time. Available in five juicy shades, each is packed with lip-nourishing ingredients for a kiss-worthy, non-sticky pucker. Thanks to the retro squeeze tube featuring a slanted tip, users can layer to their heart's desire to achieve maximum shine. Driven is a hot pink tinted gloss with a pink reflective shimmer; Influencer is deep burgundy tinted high-shine gloss; Focused is a nude tinted gloss featuring a rose gold light-reflective shimmer; Winner is a lavender-tinted gloss with iridescent shimmer; and Glossy is a classic clear gloss with maximum shine and zero stick. 

 

Thread Beauty’s first lip gloss collection is inclusive of vegan- and cruelty-free formulations. Gloss It is sold exclusively at threadbeauty.co.