02.24.22
Melissa Butler, founder and CEO of The Lip Bar, has launched Thread Beauty, her second inclusive beauty brand known for its multi-use beauty sticks.
With distribution in Target stores nationwide, Thread is a first-of-its-kind beauty brand, focusing on the authentic experiences of Gen-Z Black, indigenous and people of color. Rooted in the belief that beauty is a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns, orientation or how much money a consumer has in the bank, Thread celebrates individuality and self-expression through a line of products that empower users to wear what makes them feel good in spite of societal norms.
"I’m ecstatic that my second brand, Thread beauty, honors the creativity, passion and humanity of Gen-Z,” said Butler. “I’m so proud of what they are accomplishing and how they are disrupting everything. And it is my hope that Thread disrupts alongside them. With distribution in Target stores and on Target.com we are ensuring that this unapologetic generation of makeup enthusiasts are provided with the visibility, accessibility and affordability they deserve from a brand that values who they truly are. At a time where the beauty industry is in the midst of another monumental shift, it was important that we create a space that centers the identity and concerns of the generation of beauty mavens influencing that shift. thread beauty is much more than a makeup line, at the heart of our existence is a brand ethos that encourages inclusivity, accessibility, and freedom. With each product and every post, we are challenging beauty norms through the lens of BIPOC, Gen-Z consumers.”
The collection of thoughtfully formulated, multifunctional, cruelty-free products is inclusive of three categories and over 50 SKUs. The full line below is available for purchase at Target locations nationwide, on Target.com and on threadbeauty.co.
Face It Complexion Stick ($8) is a weightless cream complexion stick that includes long-wearing, concentrated coverage in a retractable component for fast and easy medium-full coverage on the go. Available in 24 shades, it can be used as a light foundation, contour, or concealer coverage.
Blend It Multistick ($8) is a seamless, buildable cream stick that’s blendable and easy to wear. Applied with fingertips, beauty sponges or brushes, the rich, emollient texture imparts a sheer, dewy tint that can build to vibrancy. Users can choose from a selection of deep reds to lustrous metallics to match their mood.
Color It Lip Color ($8) is a smooth and creamy lipstick that is non-drying. With a matte, satin finish, there are 14 shades from red to purple and orange.
To learn more about thread visit threadbeauty.co and follow the brand @threadbeauty on Instagram and TikTok.