Tide In the Classroom at Parsons School of Design

Procter & Gamble’s Tide and Downy are supporting Parsons School of Design at The New School in New York City to educate future designers on how to “Design for Care” through a Fall 2015 course offering. The course will take an innovative approach to fashion design to explore how the care and use of fashion—laundering, storing, repairing, altering and wearing clothes—informs the creation of garments. Students will consider how their designs will change as they are worn and cared for to learn how to craft garments that are long-lasting and have a low impact.  The coursework will combine the design expertise of Parsons Faculty with the fabric care knowledge of Procter & Gamble scientists to help students think of new ways to make their future collections surprisingly washable.
 
In addition to the Parsons partnership, Tide hosted a design competition where aspiring designers showcased their washable designs to a panel of fashion expert judges for a chance to create a commemorative item to be sold exclusively by The Procter & Gamble Company during New York Fashion Week in February.