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Tom’s Of Maine Rolls Out Natural Care Brigade

Works with TerraCycle on free packaging collection program for all brands.

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By: TOM BRANNA

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Tom’s of Maine is partnering with recycling and upcycling firm TerraCycle on the Tom’s of Maine Natural Care Brigade, a free collection program that enables consumers to keep packaging from all Tom’s of Maine products— and other brands—out of landfills.


The Tom’s of Maine Natural Care Brigade accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand. For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid.


In connection with the launch, the company has announced the Tom’s of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.

Through the Less in Landfills Sweepstakes, Tom’s of Maine Natural Care Brigade leaders have up to three chances to earn even more money for their school or charity. Each shipment from a Brigade location received before Nov. 30, 2012, will count as an entry into the sweepstakes to win $1,000, with a maximum three entries per Brigade location.


“I’m thrilled to welcome a pioneering company like Tom’s of Maine to the TerraCycle family, as it is a company with a similar mission to mine,” said Tom Szaky, CEO, TerraCycle. “I have always respected Tom’s of Maine’s stewardship model, which dictates its products and practices must be as natural, sustainable and responsible as possible, so I am very proud of this new partnership.”


“At Tom’s of Maine one of our core values is to make packaging as recyclable as possible. We do this directly with our own packaging innovation and standards, but we also invest in partnerships like TerraCycle to help eliminate packaging waste,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine. “Our partnership with TerraCycle helps us connect with others who care passionately about taking care of the planet.”

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