Tom’s of Maine, TeraCycle #LessWasteChallenge Pledge

Just in time for Earth Month, natural personal care brand Tom’s of Maine and TerraCycle are teaming up to decrease the amount of trash ending up in landfills by launching the #LessWasteChallenge. By taking the online pledge at www.tomsofmaine.com/lesswaste, you can give your support by making the commitment to reduce your family’s household waste by one pound per week.
 
“As a mother, I want to do all I can to ensure a healthy future for my daughter and generations to come,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine. “We launched the #LessWasteChallenge this year to remind families just how easy it is to make a difference, and to teach our children how they can impact their home, school and community with just a few simple changes.”
 
A recent study by the Environmental Protection Agency (EPA) found that the average person generates 4.4 pounds of waste per day—more than 30 pounds per week – that can instead be composted, recycled or upcycled into other useful items for your home. The #LessWasteChallenge is designed to inspire small changes today that can make an important impact tomorrow.
 
Tips and DIY projects are available at www.tomsofmaine.com/lesswaste, and consumers are invited to share their own tips on social media using #LessWasteChallenge. 
 
Tom’s of Maine has a goal of zero waste to landfills by 2020 at its manufacturing facility in Maine. As well, through its partnership with TerraCycle, the Tom’s of Maine Natural Care Brigade enlists volunteers to collect personal care packaging from any brand, helping to keep 195,787 pounds of packaging out of landfills in 2015 alone.
 
“Making a lifestyle overhaul can be overwhelming to someone, so the #LessWasteChallenge is the perfect way to get started,” said TerraCycle CEO Tom Szaky. “A lot of little steps add up to one big one.”